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Strategic Advisory

Start-Up Challenges: Initial Customers & Suppliers – Getting It Right First Time

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19 September 2014

This is our third blog focusing on the common problem that businesses face in terms of their relationship with customers and suppliers and then managing their working capital around that relationship. We will explain how offering a test product for free may not always be the best route to market. In terms of initial relationships with customers, we highlight how companies can make crucial but small errors which can inflict damage to company finances lasting 12 months and highlight the importance of financial strength when approaching suppliers – and what to do if you do not have this strength.

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Start-Up Challenges: Initial Customers & Suppliers – Getting It Right First Time